There are events, and then there are experiences that stay with you long after the dust has settled.
For us at 3T, AUGH belongs firmly in the second category.
Every year, the crew behind Umbria Bikepacking creates something that goes far beyond a gravel event. It's a connection of people guided by the same spirit of adventure, a shared love for riding, and the willingness to embrace challenge together. The 2026 edition is built around a simple but powerful theme: "The Call of the Tribe." Riders will tackle the trails of the Umbrian Apennines, choose between two demanding off-road routes, and reunite at a central village for food, music, stories, and celebration.
That's exactly what inspired a special project we recently completed for our friends at AUGH.
Built for the Tribe
To celebrate the spirit of the event, we created a custom-painted 3T Extrema Italia, designed around the concept of the tribe.
Not a race bike. Not a show bike.
A tribe bike.
A bike that represents dusty climbs, endless conversations around a campfire, the sound of live music after a long day in the saddle, and the feeling of arriving at the village knowing that every rider around you has shared the same adventure.
The custom paint tells that story. It is a tribute to the people who make AUGH what it is: riders, volunteers, friends, families, musicians, cooks, and everyone who contributes to creating a unique atmosphere year after year.
Because in the end, bikepacking is not only about the route. It's about the people you share it with.
More Than Kilometers
AUGH challenges riders with demanding terrain, technical sections, long climbs, and the kind of riding that requires commitment and determination. But everyone who has participated knows that the real destination is the village waiting halfway through the journey.
A place where tents appear across a field.
Where local food tastes even better after a day on the bike.
Where music fills the evening air.
Where strangers quickly become friends.
Where stories are exchanged, legs recover, and the tribe comes together.
It's the kind of event that leaves a mark on your soul and makes you start thinking about next year's edition before you've even reached the finish line.
See You There
The fifth edition of AUGH takes place on July 4–5, 2026 in Foligno, bringing hundreds of riders together for two days of adventure and community in the heart of Umbria.
And this weekend, 3T will be there riding alongside the tribe.
The only question is:
Will you be there too?
Discover more about AUGH 2026 and the spirit behind this incredible event at Umbria Bikepacking.