A van, a journey, and a shared passion.
The 3T Tour is our way of getting closer to the people who ride our bikes, and those who are curious about them.
Throughout the season, our van travels across Europe, stopping at a selection of our best partner stores. Inside, you will find a rotating crew from 3T HQ, a fleet of our latest bikes, and everything you need to experience them properly.
Join us to test ride, ask questions, exchange ideas, or simply enjoy a coffee together. No scripts, no showroom filters. Just bikes, people, and the road ahead.
More than a welcome.
This year, we are turning the first moment into a ritual.
We travel with large Bialetti moka pots, because this is how coffee is made in Italy. At every stop, we brew our own 3T blend and serve it fresh before the ride.
And this time, you keep the cup! A small memento of the experience, and a piece of the tour to take home with you.
Ride before you decide.
At the heart of the 3T Tour there is one thing: riding together.
Each stop includes a social ride where you can experience our bikes in real conditions, not just on a screen or in a store. Our van carries a selection of 10 bikes across models and sizes, all from the latest range.
Availability is limited, so the best way to secure a test bike is to contact the hosting dealer in advance and book yours for the ride.
Talk with us.
Every event is attended by at least one member of the 3T team, directly from our HQ in Italy.
This is your chance to ask questions, share feedback, and get a deeper understanding of what we build and why we build it that way.
And who knows. Some of the ideas exchanged during the tour might find their way into a future 3T bike.
Next stops
The tour is always evolving. New events, dates, and details will be added here as we go.