As we approach the one-year anniversary of the Strada Italia, 3T is gearing up for an exclusive event this weekend, bringing together top partners and leading cycling media outlets for an unforgettable experience.
Set against the backdrop of the Strade Bianche, the legendary road race in Tuscany, this event promises to be a true celebration of Italian cycling excellence. Guests will be welcomed at our exclusive hospitality venue in Torre alle Tolfe, the perfect spot to witness the Pro races on Saturday.
Our guests won’t just be spectators this weekend—they’ll be taking to the white roads themselves at the Gran Fondo the next day, emulating the attacks of their heroes and putting their specially built Strada Italia bikes to the test. The 3T Made-in-Italy road bike is at its best in this environment, thanks to its big tires and a comfortable yet aerodynamic rider position, making it the perfect weapon for a Classic like Strade Bianche.
Products selection
Since the beginning of the year, we’ve introduced new builds like the Red 1×13 Strada Italia
Shop STRADA ITALIA RED XPLR AXS 1X13 353 NSW
and fresh colorways for the Strada
Shop STRADA 105 Di2 2×12 CARBON
The excitement doesn’t stop there.
As spring comes into bloom, we’ll be launching a full calendar of exciting events and opportunities to ride and experience everything the Strada has to offer.