There’s a certain kind of magic in seeing your race bike take shape, long before it ever hits the gravel. That’s exactly what the Reverb Cycling team experienced when they visited our factory in Bergamo, where the Racemax Italia is proudly made.
At 3T, we’ve spent years developing and refining our own approach to carbon bike manufacturing. It’s a method that blends advanced technology with the precision and care of Italian craftsmanship, something that reflects who we are and how we believe performance bikes should be built.
This isn’t about mass production. It’s about control, experience, and constant evolution. Every step happens under one roof, from the initial structure to the final touches. It's a process we believe in deeply, and seeing others connect with it, especially the riders who will race those very bikes, is always rewarding.
For the Reverb team, the visit wasn’t just a tour, it was a behind-the-scenes glimpse into the making of the machines they’ll rely on all season. Watching their future race bikes come to life added a new layer of meaning to their journey. These bikes aren’t just tools; they’re the result of a shared passion for speed, detail, and design.
And yes, their custom livery? We’re still a little obsessed.
